Listener Driven Radio continues to expand globally as Virgin Radio Italy launches a new show using the LDR.Takeover platform. Gruppo Finelco, S.p.A. manages Virgin Radio Italy, and the network has been actively using the LDR.1 platform to power an interactive benchmark called Radio Comando online and on air.
Building on the success of Radio Comando, Virgin Radio Italy recently launched Radio Comando Total Control; powered by LDR.Takeover. Weeknights at 9PM, every song is crowdsourced and the songs with the highest voting play on the air. Since Radio Comando launched with LDR.1, the website has receivedover 50 million votes, and still counting.
“After nearly 2 successful years using LDR.1 for Radio Comando we have decided to take the next step in crowdcasting technology with LDR.Takeover on Virgin Radio Italy. Radio Comando Total Control is now on the air every weeknight, and with the help of our programming team, our audience can interact with Virgin Radio Italy in ways that foster brand loyalty and provide meaningful engagement”, says Gruppo Finelco General Manager François Le Genissel.
Listener Driven Radio continues to create partnerships with the Virgin Radio Brand throughout major markets in Canada, Thailand, and Italy. Daniel Anstandig, CEO of Listener Driven Radio says, “We’ve had a great partnership with Virgin Radio Italy for a long time, and it’s exciting to see the platform grow on such a massive scale with incredible support throughout the entire country. With this highly talented team working hard behind the scenes for Radio Comando Total Control, we are confident that their forward thinking innovation will continue to grow their successful brand. We are proud that our LDR.Takeover platform can play a part in that success.”
About Listener Driven Radio® (LDR®)
Listener Driven Radio® is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover® platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse™ system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.
FOR MORE INFORMATION:
Contact: Maureen Lesourd, Chief Revenue Officer
LDR – 877-221-7979