With 2013 annual marketing campaigns looming, LDR shares early digital sales success.
As 2013 annual marketing campaigns start to close, LDR reports that many client stations are leveraging the LDR platform; uncovering annual Digital sponsorships previously shrouded to traditional radio sellers. To date, the LDR platform has earned $2 Million in digital revenue this year for its stations and fourth quarter continues to pace ahead of last year.
Major brands such as Pepsi, Fiat, McDonalds, Hard Rock Casino, T-Mobile, Skyline Chili, Nokia have all purchased multi-channel/platform LDR sponsorships—with 100% of the revenue going to local LDR station affiliates. Regional and local marketers—including Plato’s Closet, Bellevue University, Creemore Springs Brewery, and various auto dealerships have also participated in local campaigns.
“We are having conversations with decision-makers who are otherwise not tuned into buying radio as a significant part of their marketing strategy,” said Daniel Anstandig, President/CEO at LDR. “Marketers like that stations using the LDR platform have engaged and interactive consumers—and metrics to prove it. They also see the upside in the social aspect as well as the audio, direct messaging, and display capabilities that the LDR platform offers.”
LDR sales support is led by industry sales consultant Tracy Gilliam and her team at TopLine Matters, who entered into an exclusive agreement with LDR to offer custom sales kits, client performance reports, and one-on-one training to LDR affiliates in 2011.
About Listener Driven Radio® (LDR®)
Listener Driven Radio® is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover® platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse™ system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.
FOR MORE INFORMATION:
Contact: Maureen Lesourd, Chief Revenue Officer
LDR – 877-221-7979