LAS VEGAS, April 8, 2013 – Broadcast technology companyLDR (www.LDRinteractive.com) enjoyed record growth during the first quarter of 2013 in terms of new station partners and international expansion.

LDR added 83 new stations to its client roster, bringing its total customer count to 243 representing a 52 percent growth rate. In addition, LDR entered two new international marketsin the quarter – Sweden and Namibia – increasing its total overseas footprint to 7 countries. The company’s revenue growth in 2012 was exceptionally strong with income doubling in 2012 compared to 2011.

“LDR’s first quarter 2013 growth rate – and the company’s 2012 financial performance – are testament to the revolutionary technology our team has built as well as our strong customer service. We have developed a reputation forproviding the best service in the industry,” said Mr. Anstandig.“We anticipate tremendous growth for the remainder of 2013, in part because of our international expansion and recent partnership agreement with OXIS Media to represent LDR throughout Europe.”

Among the stations that have committed to using one or more of LDR’s technology platforms – LDR.1, LDR.Takeover andLDR.TopicPulse – in the quarter are WHO-AM (Des Moines, Iowa), WDTW-FM (Detroit), WSHE-FM (Hollywood, Fla.), KGLK-FM (Houston-Galveston), WJMN-FM (Boston), WIHT-FM (Washington, D.C.), WMAD-FM (Madison, Wis.), WKDD-FM (Canton, OH), WLKO-FM (Charlotte, N.C.), WTAM-AM (Cleveland), WPOC-FM (Baltimore), WZFT-FM (Baltimore), WBWR-FM (Columbus, Ohio), KHHT-FM (Los Angeles), WAPE-FM (Jacksonville, Fla.), Lugna Favoriter (Sweden), RIX FM (Sweden), Bandit Rock (Sweden), WSBT-AM (South Bend, Ind.) and 99 FM Namibia (Namibia).

“Our listeners get the experience of truly taking over the station for two hours each night and our sales department has great assets to sell, and the clients have a truly unique fully integrated campaign to deliver their message,” said Mark Medina, program director for WIHT-FM HOT 99.5 in Washington, D.C. who recently implemented LDR.Takeover.“We’ve immediately embraced the data as actionable music research data which is truly helping to break music on the station. The back end is simple and very user friendly, and the LDR support team is awesome at helping us to zero in on oursales and programming goals.”

“We selected LDR’s TopicPulse because there really isn’t another service available that combines news story trendingwith social media,” said Bill Gamble, operations manager, WSBT Radio Group in South Bend, Indiana. Our news staff and web producers use the platform to ensure we don’t miss a story, especially those trending on social media.

The announcement is being made here at the annual NAB Show being held here from April 6 – 11 where LDR CEO and co-founder Daniel Anstandig is delivering a presentation, together with Jon Erdahl, president of 3D Media Ventures, on the “Ten Critical Business Shifts for Radio Broadcasters.” The session will be held Tuesday, April 9 at 10:30 a.m. in room N232.

About LDR
LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 50 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at www.LDRinteractive.com.

The formal announcement is being made at the Radiodays Europe conference being held from March 17 – 19 in Berlin, Germany. LDR, an interactive broadcast technology pioneer based in Cleveland, Ohio, has appointed OXIS Media as its European sales representative. OXIS Media, based in Oxford, United Kingdom, is a strategic radio consultancy. It provides interactive technology consulting services to stations throughout the European continent.

LDR is already a global leader in innovative, interactive broadcast technology. The company’s ‘LDR.1’ and ‘LDR.Takeover’ interactive music platforms are on the air at more than 160 radio stations, networks and broadcast groups in the U.S., Canada, Europe and Asia, reaching over 50 million listeners monthly. Its ‘LDR.TopicPulse’ platform helps broadcasters identify trending topics and news stories on a real-time basis and is on air in 20 markets in the U.S.

“Our LDR platforms have already been embraced by stations in Europe including MTG Sweden (Lugna Favoriter, RIX FM, Bandit Rock); SBS Finland (Iskelmä, Radio City, The Voice); and Virgin Radio Italy,” said Daniel Anstandig, CEO and co-founder, LDR. “Now, with Clive Dickens’ and Ian Walker’s team beginning a proactive push to represent us on the continent, we’re hoping to bring the benefits of our technology to more stations and listeners.”

“LDR has done a fabulous job in helping to define and build the crowdcasting market, and at OXIS Media we’re excited to introduce yet another innovative and pioneering practice to the UK and European market,” said Ian Walker, CEO of OXIS Media. “It’s also especially appropriate to make our partnership announcement at Radiodays Europe, since this is where the industry gathers to learn about best practices and ways to improve station operations. When it comes to pioneering and best practices, LDR most definitely represents them both.”

Also at the conference, LDR CEO Daniel Anstandig, and Vice President, Operations, Victor Caballero, are presenting a workshop, “Inside the Crowdcasting Revolution: How Broadcasters are Using Interactive Programming to Win.” The session will provide an inside look at how LDR’s station partners have increased ratings, developed digital revenue and boosted web traffic in all size markets.

European stations looking for more information about adding LDR’s platforms to their station offerings should contact OXIS Media at sales@oxismedia.com.

About OXIS Media
OXIS Media (www.oxismedia.com) has decades of experience working with a range of radio stations across the UK, Ireland, USA, Canada, Austria, Germany and Australia, offering bespoke solutions tailored to target audience and business growth, as well as generate and accelerate revenue growth by providing bespoke solutions to monetize the digital audio economy. Part of one of the UK’s leading and fastest growing radio companies, the company launched the first ever JACKfm radio service outside North America. JACKfm in Oxford is considered to be one of the market leading innovators in UK commercial radio and is also the most awarded local radio station brand in the country.

About LDR
LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 50 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at www.LDRinteractive.com.

The data is being released this week by interactive broadcast technology pioneer LDR (www.LDRinteractive.com). at the Country Radio Seminar (CRS 2013) being held at the Nashville Convention Center.

The findings indicate that country fans “out index” other formats when it comes to levels of engagement and voting for their favorite songs. The data is especially dramatic given that country is LDR’s third most popular format following first place top 40 and second place rock (all types).

Country stations that have adopted the LDR.1 and LDR.Takeover platforms include WQNU-FM Louisville, Kentucky; WGAR-FM Cleveland; KKBQ-FM Houston-Galveston; WBCT-FM Grand Rapids, Michigan; WHKO-FM Dayton, Ohio; KAWO-FM Boise, Idaho; WSIX-FM, Nashville, Tennessee; KWOF-FM Denver-Boulder; WBTU-FM Ft. Wayne, Indiana; WYNK-FM Baton Rouge, Louisiana; WWKA-FM Orlando, Florida; KCYY-FM San Antonio; and KJKE-FM Oklahoma City.

“Top performing country stations enjoy the reputation of having extremely loyal and unique fans,” said Daniel Anstandig, president, CEO and co-founder of LDR. “Country listeners want to be an active part of the audience when their favorite personalities and artists are on the air. LDR’s platforms encourage that engagement by allowing listeners to vote for the music they want to hear, pick the songs that play next on the air, receive SMS/text/twitter alerts when music from their favorite artists is about to air, engage in social media with other station fans and more.”

“Listeners love being in charge of JAKE-FM every weeknight,” said Kevin Christopher, co-operations director, Tyler Media, Oklahoma City, Oklahoma. KJKE-FM’s 7PM-midnight popular ‘Jake Over’ program (www.jakefm.com). allows listeners to decide every song the station plays in real time. “Our evening numbers are up 25 percent year-to-year and the hip cool factor of having this technology on our station is second to none.”

Jonathan Wilde is program director of KWOF-FM in Denver, part of Wilks Broadcasting. His station adopted the LDR.1 platform in the fall of 2012. “LDR provides a great listener experience and helps us hold our audience through the stopset during voting sessions. The platform is slick, user friendly and foolproof. It has created high dollar sponsorship opportunities for our station; I think it is a fantastic asset for any music-based radio station,” said Mr. Wilde.

“There are nearly 2,000 country stations on the air throughout the U.S.,” said Mr. Anstandig who serves on the CRS Agenda Committee. “We are committed to helping them further engage their audiences with the latest technologies and the total sum experience of our more than 160 station, network and broadcast group partners.”

For a copy of LDR’s country music radio station engagement report, visit LDR at CRS or send an email to (countrymusic@LDRInteractive.com).

About LDR
LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 50 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at www.LDRinteractive.com.

Tampa, Florida-based 97X, a Cox Media Group radio station, has become the first rock radio station in the world to allow its listeners to take control of its on-air music programming around the clock. Now, 97X has turned its programming entirely over to its audience through its app and website.

The technology supporting the new station format is provided by LDR (www.LDRinteractive.com), a Cleveland-based interactive broadcast technology company that pioneered the crowdcasting platform in 2009. The LDR.Takeover platform allows listeners to vote on each song that plays on 97X throughout the day by voting on its website (www.97xonline.com) and through a new mobile app custom-developed for the station.

“Broadcasters have always encouraged listeners to interact with stations. However, listener feedback has often been filtered and programming decisions have been typically managed by station management,” said Daniel Anstandig, president and CEO of LDR. “LDR enables broadcasters to get much closer to their listeners and empowers them to pick what songs they want to hear on their favorite station live minute-by-minute in real time. Our collaboration with the 97X management team has been exciting—together, our goal has been to build the most engaging radio station on Earth. Listeners control every move on 97X.”

In addition to the music voting features, the mobile app offers several other interactive elements. It allows listeners to record audio and send it directly to the station for broadcasting, sign-up for instant SMS, email, and twitter alerts when their favorite songs are about to play, and share votes on social platforms such as Facebook and Twitter. 97X listeners can also earn social media ‘badges’ by interacting with the station.

About LDR
LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 50 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at www.LDRinteractive.com.

Victor Caballero, director of programming, has been promoted to vice president of Operations; and Joe Tranchita, who joined the company as a developer and designer, is now lead support engineer. Mr. Caballero and Mr. Tranchita have each been with LDR for two years.

The company also announced three new support engineers – James Henline, Jason Robinaugh and Janet Schodowski – have been added to the LDR support team. The new hires collectively bring 40 years of experience in technology and media and join a team of 17 support engineers who are devoted to developing platforms for broadcasters that cultivate ratings, revenue, and web traffic.

Mr. Caballero will oversee LDR Support to ensure LDR affiliate stations optimize the LDR platform. Prior to joining LDR, Mr. Caballero developed music programming in the CHR, Rhythmic, Urban and Spanish formats in San Antonio, Dallas, San Diego and Los Angeles. A pioneer in bi-lingual programming in the U.S., Mr. Caballero’s experience includes programming and on-air work at KXTN-FM/San Antonio, KRBV-FM/Dallas, KXOL-FM/Los Angeles, and a number of internationally syndicated shows with the Radio Express Network.

Mr. Tranchita has been involved in the design and launch of numerous LDR interactive broadcasting platforms. An expert in usability and front-end design, he has been influential in crafting the look-and-feel of LDR’s user interfaces and systems.

“LDR enjoys a strong reputation for providing the very best support and service in the media industry,” said Daniel Anstandig, CEO, LDR. “Everyone on our team has exceptional experience in software engineering and/or media industry management. When stations work with LDR, they can be sure that they’re dealing with world class innovators and achievers who can relate to their own daily challenges.”

Prior to joining LDR, Mr. Henline spent over a decade providing streaming audio and video support and quality assurance testing for several companies, including Spacial Audio (now Triton).

Ms. Schodowski joins LDR after 20 years at radio consultancy McVay Media, where she provided consultancy service for hundreds of radio stations around the world.

Mr. Robinaugh comes to LDR following four years in programming/on-air at WATH/WXTQ Athens, Ohio. His experience in music programming, local radio sales and social marketing is especially helpful to broadcasters in executing the LDR platform.

About LDR
LDR is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 160 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at http://www.LDRinteractive.com.

Finding ways to make your brand work with an interactive platform is important, especially as media morphs into interactive and on-demand formats.

The most popular trends are arguably, in some way, the interactive evolution of a great predecessor. One social network takes what the previous one did and does itbetter. Clear Channel Media & Entertainment took what online music sources did and integrated the best of those features with iHeartRadio. The support for iHeartRadio has been strong and the vision is a step in the right direction for radio. Hulu asks its viewers which ads they’d like to see, and Ford has branded content programs like “Focus Rally: America”, but it goes beyond getting your brand message in relevant content. It’s about creating a relationship with your consumer, listener or viewer…and getting them to come back time and time again.

Listener Driven Radio has built a team of tech-savvy professionals and veteran broadcast executives to create new andinteractive music platforms for radio. In full disclosure, I work as VP of Programming for LDR; however, my passion for crowdcasting goes beyond my time with the company. I was already a fan of the idea, and before I ever began working in Cleveland I knew without a doubt that LDR was clearly the industry leader. I was fascinated with the idea of getting real-time music research while providing my listeners with an opportunity to be real-time collaborators. Before becoming a part of the team, I thought LDR was a great advertising opportunity and that it gave listeners a unique interactive experience with the radio station.

The interaction with crowdcasting goes beyond voting for the music to play more or less on the radio. It creates a personal two-way conversation between a listener and the station. Imagine how great your listener would feel if you called to say that you were about to play his or her favorite song on the radio. Do you think they would tune in to you? Research says, yes! Listeners are signing up for email, text and Twitter notifications that invite them to listen for their favorite songs. Crowdcasting has givenlisteners a voice, PD’s control, and advertisers the platform they want. Listeners are interacting in more meaningful ways and coming back to radio more often because of it.

Radio has quickly moved from a few adventurous programmers embracing interactive platforms, to everyone in the industry looking for ways to do it better. Whether you use LDR’s crowdcasting technology or come up with your own ways to harness the power of interactive programming, there are fun and exciting ways to grow and win in this space. This is a great time to be in radio, and the freshmen class of radio professionals can provide a great deal of insight on ways to be the best in your market with interactive initiatives. Look within the station walls for peers who demonstrate a passion for interactive media, and be the interactive leaders at your station or in your market.

Building on the success of Radio Comando, Virgin Radio Italy recently launched Radio Comando Total Control; powered by LDR.Takeover. Weeknights at 9PM, every song is crowdsourced and the songs with the highest voting play on the air. Since Radio Comando launched with LDR.1, the website has receivedover 50 million votes, and still counting.

“After nearly 2 successful years using LDR.1 for Radio Comando we have decided to take the next step in crowdcasting technology with LDR.Takeover on Virgin Radio Italy. Radio Comando Total Control is now on the air every weeknight, and with the help of our programming team, our audience can interact with Virgin Radio Italy in ways that foster brand loyalty and provide meaningful engagement”, says Gruppo Finelco General Manager François Le Genissel.

Listener Driven Radio continues to create partnerships with the Virgin Radio Brand throughout major markets in Canada, Thailand, and Italy. Daniel Anstandig, CEO of Listener Driven Radio says, “We’ve had a great partnership with Virgin Radio Italy for a long time, and it’s exciting to see the platform grow on such a massive scale with incredible support throughout the entire country. With this highly talented team working hard behind the scenes for Radio Comando Total Control, we are confident that their forward thinking innovation will continue to grow their successful brand. We are proud that our LDR.Takeover platform can play a part in that success.”

About Listener Driven Radio® (LDR®)
Listener Driven Radio® is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover® platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse™ system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.

FOR MORE INFORMATION:
Contact: Maureen Lesourd, Chief Revenue Officer
LDR – 877-221-7979
Maureen@ListenerDrivenRadio.com

As 2013 annual marketing campaigns start to close, LDR reports that many client stations are leveraging the LDR platform; uncovering annual Digital sponsorships previously shrouded to traditional radio sellers. To date, the LDR platform has earned $2 Million in digital revenue this year for its stations and fourth quarter continues to pace ahead of last year.

Major brands such as Pepsi, Fiat, McDonalds, Hard Rock Casino, T-Mobile, Skyline Chili, Nokia have all purchased multi-channel/platform LDR sponsorships—with 100% of the revenue going to local LDR station affiliates. Regional and local marketers—including Plato’s Closet, Bellevue University, Creemore Springs Brewery, and various auto dealerships have also participated in local campaigns.

“We are having conversations with decision-makers who are otherwise not tuned into buying radio as a significant part of their marketing strategy,” said Daniel Anstandig, President/CEO at LDR. “Marketers like that stations using the LDR platform have engaged and interactive consumers—and metrics to prove it. They also see the upside in the social aspect as well as the audio, direct messaging, and display capabilities that the LDR platform offers.”

LDR sales support is led by industry sales consultant Tracy Gilliam and her team at TopLine Matters, who entered into an exclusive agreement with LDR to offer custom sales kits, client performance reports, and one-on-one training to LDR affiliates in 2011.

About Listener Driven Radio® (LDR®)
Listener Driven Radio® is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover® platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse™ system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.

FOR MORE INFORMATION:
Contact: Maureen Lesourd, Chief Revenue Officer
LDR – 877-221-7979
Maureen@ListenerDrivenRadio.com

LDR.TopicPulse, a social media monitoring system, delivering unique real-time insights into which topics are trending in local markets throughout America, continues to indicate that social users are focused on jobs and the economy as the primary issue of the campaign.

With Monday’s debate slated to focus on foreign policy, LDR.TopicPulse’s analysis of 500 million American Facebook posts, 4.94 million tweets, and 2.74 million news media reports, indicates that foreign policy is far less likely to impact voters in a narrowing race.

FINAL DEBATE WOULD SWAY MORE VOTERS BY FOCUSING ON JOBS
Social media indicates that discussions around jobs and the economy are 3x more frequent in the social sphere vs. Libya and other common foreign policy keywords.

The topic of jobs dominates discussions around the economy with 2x the amount of posts relating to jobs vs. tax cuts.

Debates are a unique opportunity for Americans to see the candidates live and unfiltered and the social media buzz indicates that the platform is alive and well. While the Commission on Presidential Debates announced that the final Presidential debate will focus on foreign policy, LDR.TopicPulse indicates that foreign policy related issues are not driving the social dialog among Americans.

Over the last month, the topic of foreign policy emerged in the social sphere due to the American embassy attack in Libya. However, LDR.TopicPulse has detected a consistently low volume of posts relating to Afghanistan and the Middle East or the ongoing presence of troops overseas. With the exception of casual mentions about Osama Bin Laden, the USA’s relationship with Israel, and a more aggressive level of discussion around Libya, social media discussion on foreign policy is eclipsed daily by posts about jobs and economic issues.

TopicPulse, is a revolutionary new system that gives valuable real-time insights to newsrooms, producers, and hosts on which topics and news stories are top of mind and getting buzz in their market by scanning local news sources, blogs, Facebook posts, Tweets, and other social media.

About Listener Driven Radio / LDR.TopicPulse
Listener Driven Radio® is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover® platforms are on the air at over 150 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 30 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse™ system provides valuable real-time information to News/Talk/Sports stations on which topics are getting social buzz. More information is available on LDR at http://www.listenerdrivenradio.com.

FOR MORE INFORMATION:
Contact Jaime Solis
TopicPulse Product Manager
877-221-7979
Solis@listenerdrivenradio.com
http://ldrradio.com/ldrtopicpulse

Interactive radio programming innovator Listener Driven Radio (LDR) has added new features to LDR.TopicPulse, including a new “News Media vs. Social Media meter.” LDR.TopicPulse is a revolutionary new tool for News/Talk and Sports stations that gives valuable real-time information to producers and hosts on which topics and news stories are “getting buzz” in their market by scanning local news sources, blogs, Facebook posts, Tweets, and other social media.

Now, newsrooms can also see which stories have been pushed more by NEWS media vs. SOCIAL media with special expanded tracking in LDR.TopicPulse.

“Since we launched LDR.TopicPulse this Summer, we have tracked thousands of news stories and topics. We’ve been fascinated by the minute-by-minute data on how audiences are talking about news topics and stories online in local markets. Because of our system’s intricate tracking, newsrooms can now also see how much ‘buzz’ a story or topic is getting from traditional news media vs. social media. This is ground-breaking information for news teams—empowering them to cover the news their audience cares about right now.” said Jaime Solis, LDR.TopicPulse Product Manager.

News and talk radio stations in major markets such as Atlanta, Baltimore, Orlando and Toronto are already using LDR.TopicPulse to determine which news stories are hot or not.